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An Advert By ‘Curvy Kate’ Lingerie Has Been Created To Mock Victoria’s Secret’s ‘Perfect Body’ Campaign Which Was Criticised Last Year

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You may remember the image above from last year, an ad campaign released by Victoria’s Secret which caused a huge backlash because of the caption which read ‘The Perfect Body’ splashed across an image of skinny models.

Now, a lingerie brand for women with bigger boobs have recreated the Victoria Secret campaign, but this time with models of all shaped and sizes. According to Curvy Kate;

‘With the public outcry for the use of more realistic images in the media, Star in a Bra champions the use of relatable role models and promotes a positive approach to body image … We want to show you exactly how our lingerie will look and fit on a variety of body shapes, cementing that there isn’t one type of perfect body.’

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2 thoughts on “An Advert By ‘Curvy Kate’ Lingerie Has Been Created To Mock Victoria’s Secret’s ‘Perfect Body’ Campaign Which Was Criticised Last Year

  1. Well curvy Kate saw a marketing opportunity and grabbed it good for them, doesn’t mean Victoria secrets has lost their market share, it simply made them aware and gives room for competition.

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