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Rihanna’s First Campaign For Puma As The Creative Director

rihanna--aLast year December bad girl RiRi was named the creative director of sport brand Puma, we have been anticipating what the campaign will look like. It finally here!In the ad, Rihanna sports a visor, crop top, and the Pulse XT sneakers. The advert features Puma’s tagline, “Forever Faster.”

It’s not the first time that the 27 year old singer will be designing for a global brand. She has already created capsule collections for the likes of Balmain, Armani and River Island, however this will be her first role as creative director for an international fashion label.
Photo credit: @puma

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