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Sub-Saharan Africa Apparel & Footwear Market Is Worth Approximately $31 Billion

f584ef349f3d171e7cae82e775f48cf723f39c145ff131160904ea38f0b1ccc1_largeAccording to data modelled by Euromonitor, Sub-Saharan Africa’s combined apparel and footwear market is already worth $31 billion. BoF spotlights six firms that are beating the odds and cashing in.

The report states that Africa might be the world’s next luxury fashion hotspot. With international brands like Hugo Boss, Mango and Hearst’s new digital edition of Cosmopolitan.ng, which have been entering Africa from Europe and America, while local African e-tailers like Jumia, Konga and Spree are the pioneering force behind new regional market networks

In a  piece by Business of Fashion, an article touchlights some of the major players in the fashion industry from all over the continent.

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Tosin Afolabi

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