We’ve spoken before about the expansion project Sony Music is working on actress the content. Well earlier today something very exciting happened!
The label has announced an exclusive deal with Ycee of Tinny Entertainment, today in South Africa. The unprecedented deal will see the rapper’s first E.P, The First Wave released under the Sony umbrella. With this move, Ycee joins the likes of Nigerian superstar Davido, as part of the Sony Music family.
“I’m extremely proud to welcome Tinny Entertainment and the amazing talent that is Ycee to the Sony Music Entertainment West Africa family. I’ve watched this team grow over the past few years and I am amazed at how they have navigated the industry to reach this stage. Ycee is the future of Hip Hop in Africa and will be front and centre of SME West Africa’s strategy as we take Africa to the World.” – Michael Ugwu, General Manager of Sony Music West Africa
“We are very excited about the future for both Ycee and Tinny Entertainment. This is a stamp of approval on all the hardwork we have put in through the years and an indication of even greater things to come” – Arokodare ‘Tinny’ Timilehin, CEO Tinny Entertainment
Just a few minutes ago, Ycee made this announcement on Instagram, expressing his excitement for this new venture:
Tomorrow evening, Ycee (nominated in two categories; ‘Best Hip-hop’ and ‘Breakthrough Act’) will be performing at the MTV Africa Music Awards.
Don’t forget to follow us on: