Lure Beauty Rolls Out New Eye Lashes And Coloured Hair Campaign

The beauty industry in Africa has come of age. Different beauty brands are now introducing newly improved products for the African woman to achieve her perfect look, with a simple touch to her already natural beauty. One of these beauty brands fast rising in Africa, Lure Beauty, opened an ultra-modern store at Lekki Phase

4 Tricks For The Perfect Red Pout

The Red lip is the most classic beauty trend. From as far back as ancient Egypt, when Mesopotamian women would decorate their lips with crushed semi-precious stones, the red-lip has been the preferred look. It is glamorous, feminine, timeless…and it can work for almost any ensemble if you know the

Estée Lauder Partners Senegalese Actress, Aïssa Maïga For its ‘Double Wear Stay-in-Place Makeup’ Global Digital Campaign 

American skincare, makeup, fragrance and hair care products manufacturer, Estée Lauder, has partnered  with French-Senegalese actress, Aïssa Maïga, in a new global campaign. The campaign which started on February 6, 2018,  will solely be run online (Social Media inclusive) for the company's best-selling foundation 'Double Wear Stay-in-Place Makeup. Founder of EGM NY, the New

#GlamAfricaLoves: SuperfoodLx

SuperFoodLx is an independent British brand with a real difference. Producing a unique collection of lovingly-formulated supplements and hair treatments to repair damaged hair and accelerate hair growth; it holds the honest aim of being completely ethical and natural by including only responsibly-sourced materials and omitting all the ingredients that

Luxe Beauty Soirée Announces Its Maiden Event To Help Brands Reach Black & Minority Ethnic Communities

Luxe Beauty Soirée is the beauty and lifestyle event of the season where diverse brands showcase their latest products and services to over 150 media guests including bloggers, vloggers and influencers as well as potential distributors, buyers and marketers in a fun and interactive atmosphere. At this event, emphasizes will be


My makeup stand is littered with bottles, compacts, tubes, and pots of foundation in the wrong shade. You know how it is. You go into a department store and either hastily match yourself after a few smudges to the jawline or an ill-equipped makeup girl working on commission finds you

#12daysofglam: Dentaa Amoateng “Having A Positive Outlook On Life Gets You A Long Way”

Make a list of great African women pushing the good image of the continent outside, and the name Dentaa Amoateng will surely be in there for the several selfless projects she has successfully embarked on and accomplished in the United Kingdom for Africans. The British Ghanaian award-winning entrepreneur has contributed to