One of the key figures in the Nigerian music industry, 2Baba just released the visuals for his latest single – Important.
The Nigerian music legend has been entertaining music lovers for the past two decades with a fusion lay-back RnB style and Afrobeat. 2baba, whose real name is Innocent Ujah Idibia celebrated twentieth anniversary in music this year and was hugely eulogized by many entertainers from his country and across the world for being among the pioneers of the export of Africa music.
2Baba reflected on the inspiration behind the song; “Things are constantly happening around us that have an impact on the way we believe others see us or how we see ourselves, particularly in this social media age,” he said.
“Important” is my message to everyone out there dealing with situations that threaten to devalue you. Keep your head up. You’re worthy, special and important. Don’t let nobody tell you anything different,” he concluded.
Clarence Peters shot the video for Important, bringing the beauty Nigerian cultural heritage through fashion out, it also showcased the natural environment as well.
Watch the video for ‘Important’ below:
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