He stole our hearts from the moment he stepped into the Love Island villa and now the secret is out: Ovie and ASOS are officially an item! On Monday 16th September ASOS will welcome Ovie Soko to the family. Join us in celebrating NATIONAL OVIE DAY!
On this designated day ASOS will be hit with an Ovie takeover. The 28-year old basketball player will be bringing his signature style to ASOS with the launch of his very own style edit. Forget poolside garms and summer ’fits – Ovie is switching up his style for the new season. Think utility staples, standout shirts, smart suiting and, of course, a bucket hat or two. And the coupling up doesn’t stop there. ASOS DESIGN has collaborated with Ovie on a 7-piece capsule collection available from 23rd September.
This celebrity collaboration, a first of its kind for ASOS, has family ties, with Ovie choosing his dad as a source of inspiration for his debut fashion collection. Ovie’s father PappiRay is an artist and a member of the Nigerian arts society producing incredible art using a mix of media and textures.
After visiting PappiRay’s studio, The ASOS DESIGN team used thought-provoking statements from sketchbooks, such as ‘A World Without Flags’ to reinvent organic cotton hoodies and sweatshirts. Graphics on long-sleeve and short-sleeve t-shirts draw reference from Ovie’s dad’s paintings. Ovie’s iconic villa catchphrase ‘message’ features as sleeve detail on hoodies and is printed across bucket hats. A logo created by Ovie and inspired by one of his father’s paintings features on each piece.
And it’s not Ovie yet. From Ovie-isms to general villa banter, if customers guess a word at check-out, they will be in with a chance of getting a surprise discount. Customers can also join in with the celebrations by using bespoke National Ovie Day Instagram filters.
“Here at ASOS we’re all about helping young talent, we nurture creative people from all industries so they can achieve brilliant things. We couldn’t be prouder to work with TV’s star of the summer and help Ovie pursue a passion project that could open up doors for future opportunities. And whatever that might be, we’re all Ovie it.” – Asos design
The Ovie Style Edit will be available from 16th September HERE. The ASOS DESIGN collaboration will be available from 23rd September. All exclusively available at ASOS.com. Prices start at £6.00.