The British Broadcasting Corporation has included two Nigerian languages in its expansion work to reach large audiences across the country. The channel launched the BBC Pidgin in 2017 targetting mainly West Africans. And now, it has unveiled two channels in Yoruba and Igbo.
However, BBC is looking at the online audience, most especially those on mobile phones with the new channels. The growth in the use of digital platforms is forcing more channels to make news available for their audiences on portable devices.
Yoruba is predominately spoken in the South-west of Nigeria, it extends to Benin and Togo while Igbo dominates the South Eastern part of the country.
In a short video to unveil the new channels which we have for you below, Nigerian entertainers including Falz, Patoranking, Yemi Alade, DJ Spinall, Seyi Law and the all-female bobsled team members endorse the Yoruba channel. The Igbo Channel was endorsed by Chimamanda Ngozi Adichie, Kelechi Amadi Obi, Hilda Dokubo, Chioma Omeruah, Phyno, Paul Okoye and more.
Watch the endorsement videos below:
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