When it comes to taking business moves, pop music icon, Beyoncé is no stranger to bringing creative ideas to the table.
She granted an interview to Elle, touching on the creative aspect of her life, which is evident in her new venture.
“My mother instilled in me the idea that creativity starts with taking a leap of faith — telling your fears they are not allowed where you are headed, personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine.”
And that touch of creativity is seen on the forthcoming collaboration with sportswear giant, Adidas on the Ivy Park. Beyoncé teased the new collection on her social media pages, sharing images of a new Adidas endorsed sneaker (image above) which will be part of the collection as well as a jewellery line.
The new collection of Ivy Park is set to be available on January 18th, 2020. The sneaker has all the primary elements and designs of Adidas boldly featured on it including the famous three stripes in dark brown, matching that with light brown underneath the stripes. Ivy Park is boldly written at the top of the lace and also in light orange.
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