Mandatory Credit: Photo by Chelsea Lauren/REX/Shutterstock (9637002ba) Selena Gomez WE Day California, Arrivals, Los Angeles, USA - 19 Apr 2018

Selena Gomez is the latest celebrity who is leveraging her star power to launch a beauty line.

US singer and actress Selena Gomez

According to the U.S. Patent and Trademark Office, the actress and musician filed a trademark for “Selena Gomez” on July 11 for a number of beauty products, including “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils,” among others. The trademark was filed by July Moon Productions, which is Gomez’s production company.

Gomez had previously launched a namesake fragrance in 2011 with Adrenalina Inc., Outside of beauty, Gomez teamed with Coach last year to collaborate on a ready-to-wear collection following the success of the Selena Grace handbag and accessories line launched by Coach the year prior. Gomez also serves as the global face of Coach. In 2018, she was also tapped by Puma to design a line of apparel, shoes and accessories.


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