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Makeup revolution to launch 18 shades of new foundation stick at just £5!

It seems as though a number of brands have been following suit to the Fenty Beauty launch, where singer turned entrepreneur, Rihanna, released 40 shades in just her first launch of foundations, thus successfully catering to the lightest and even the darkest of skin tones. Fenty foundation was targeted...

3 brown lipstick shades for dark-skinned ladies

Finding the perfect brown lipstick as a dark-skinned lady can sometimes be very tricky. Even more difficult is determining the undertone of the colour so that you are able to tell if it will sit nicely against your skin or wash you out and make you look grey. According to Nhu Le...

Estée Lauder Partners Senegalese Actress, Aïssa Maïga For its ‘Double Wear Stay-in-Place Makeup’ Global Digital Campaign 

American skincare, makeup, fragrance and hair care products manufacturer, Estée Lauder, has partnered  with French-Senegalese actress, Aïssa Maïga, in a new global campaign. The campaign which started on February 6, 2018,  will solely be run online (Social Media inclusive) for the company's best-selling foundation 'Double Wear Stay-in-Place Makeup. Founder of EGM NY, the...

Makeup & Beauty Week 2018 launched by Makeup Ghana

An industry advocate, Makeup Ghana, to host a weeklong celebration to highlight the economic impact of the Ghanaian and African Makeup and Beauty Industry from April 23 to 29, 2018. Accra, Ghana. January 23, 2018: The Makeup & Beauty Week is a weeklong event from Makeup Ghana to celebrate, reward...

Makeup Brand For Women Of Colour, MoMineral Opens New Store In The UK

MoMineral Makeup was launched in 2015 when its founder Omolara Tayo-Sobajo saw a huge gap in the market for Natural Makeup products for black women and women of colour. As a passionate advocate for 'many shades of beauty', Omolara identified that mainstream makeup brands were not formulated with women...