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Ohene Mantse Aims to Create Timeless and Conscious Pieces – Freedom of Imagination SS20/21

Ohene Mantse is a young Ghanaian designer who is committed to refreshing the West African, and especially the Ghana traditional wardrobe for both men and women. The brand aims to create more timeless and conscious pieces that are fashionable without being fashion-fickle. For their debut collection, Ohene Mantse embarked on...

Ghanaian Fashion Brand BIIO Is Challenging The Status Quo

The fashion industry has always been an epitome of adaptability and innovation, and this has never been more evident as it is right now. With the COVID-19 pandemic raging on worldwide, designers everywhere are exploring alternative approaches to visual storytelling, from CGI modelling and digital fashion shows to lookbooks...

Here’s How To Build A Profitable Fashion Brand, According to Mai Atafo

Ohimai Atafo is a Nigerian fashion entrepreneur, founder and creative director of fashion label Mai Atafo, a brand that specializes in bespoke men’s suit and traditional outfits, alongside its sister brand Weddings by Mai Atafo which specializes in Wedding and evening dresses. In a new live interview session launched by...

Orange Culture Drops New Capsule Collection “At Home With Dénola Grey”

With the uncertainty and volatility of a global pandemic continuing to shake up the established order, the fashion industry has easily been among the most affected groups, as people all over the world have traded in their ballgowns and haute couture for loungewear and patterned onesies. However many designers...

Zendaya is Stylish Personified Wearing These African Fashion Brands

While we’re still reveling in perfection of Beyoncé’s Black Is King, American actress and singer Zendaya just stopped us in our tracks with even more fashion moments to love! For Instyle Magazine‘s September issue, cover star, Zendaya is interviewed by Black Lives Matter co-founder Patrisse Cullors. The Euphoria actress was styled...

Interview: Whitney Madueke Launches Eponymous Africa-Infused Fashion Label

Whitney Madueke is a Nigerian model, YouTuber and beauty influencer, based in New York City. As beloved for her smile as she is for her style, Whitney Madueke has worked with top make-up and beauty brands, randing from Clinique to Dior Makeup and Shea Moisture. In 2019 was one...

Mane magic! Ivory Coast influencer Laetitia Ky uses her signature hair sculpting technique to showcase bags in collaboration with Marc Jacobs

Laetitia Ky is a 23-year-old Ivorian hair sculptor who creates gravity-defying art with her hair. Laetitia is no ordinary hair influencer! She designs and creates elaborate, sculpted hairstyles, each with a socially conscious message, and posts them on her Instagram and TikTok accounts. In 2019, she won the Elite...

Irène Major Stuns In Breathtaking New Editorial Photos

British-Cameroonian singer, model and human rights activist Irène Major looks stunning in her latest style story. Exuding confidence and poise, Irène's first look sees her dressed to the nines in a frilly pink ball gown from Flo La Muse Couture, while her second look takes us to the intersection...

The Leopard Print: Fashion Trend of the Week

Leopard prints are a timeless favourite in the world of fashion and style, so for this week's style trend we're counting out some of our favourite leopard-infused looks from our favourite influencers. 1. Edee Beau (@edeebeau) 2.Breeny Lee (@breenylee) 3. Abbie Ogunsanya (@abbieogunsanya) 4. Oroma Jumbo (@orrgram) 5. Temilola Young (@t.lolo_) 6. Chanel Ambrose (@chanelambrose) 7....

Style Edit: Easing Out Of Lockdown With Desire1709

Nigerian fashion brand Desire1709 has debuted a new style edit for fashion enthusiasts as we ease out of the lockdown necessitated by the COVID-19 pandemic. Their pieces are versatile, with a wide array of prints and patterns to throw some colour over these dark times. Desire1709's new collection showcases an extensive...