From models such as Jourdan Dunn demanding more WOC to be walking on high end runway shows without it being a shock to society, to the launch of new model agency Choco Media dedicated to promoting chocolate skin ladies.

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Founder Kareen was sick of the lack of representation of not just WOC, but darker skinned ladies. “Seeing lighter skin models get booked is no longer a shock, they have been doing so well for years however for dark skin girls in entertainment it’s going to take support, a team, hard work and passion to make a difference” Choco Media was created to empower dark skinned woman in the UK, and to help rebalance their self esteem issues that they may have.

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Choco media is a new innovative platform, it specifies for clients who require a dark skinned model but struggle to find a specific look they have in mind, the agency is also open for budding models that have been turned away from brands/companies due to the capacity of dark skin models needed being filled up.

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Kareens aim for the company is to become a family that empowers each other through unity and sticking together. She refers to club Dstrkt as well as  agencies with a lack of dark girls having individuals questioning their beauty. This platform is a representation of dark girls representing themselves as confident beauty beings that not the industry, or the lack of dark girls in the entertainment industry can take away from them.

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The agency welcome ladies of all different shapes, sizes, African, Caribbean whatever you may be. Therefore if you are interested email Kareen directly and send details to [email protected].

IG: ChocoMediaModels

TW: ChocoMediaModels

 

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