Tara Fela-Durotoye, a Beauty Entrepreneur, pioneered the professional make up industry in Nigeria in the late 90’s and is the founder and current C.E.O of House of Tara International.

The Nigerian-born lawyer started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998. She’s since gone on to launch Nigeria’s first ever bridal directory in 1999, and in 2004 she opened the country’s leading beauty academy. Today, Tara has over 3,000 reps spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realizing her vision of building a globally respected beauty company of African origin.

She is considered a major force in the Nigerian female entrepreneurship community, having created an impact business that has empowered tens of thousands of beauty entrepreneurs through the “Tara Beauty Entrepreneur” initiative.

Tara is married to Fela Durotoye a former presidential aspirant at Nigeria’s election of May 2019. Their union is blessed with three sons.
She continues to be a thought leader and major influencer through several in class room and online courses that focus on sharing her 20+ year experience with other budding entrepreneurs.

Under her leadership, House of Tara emerged one of jobberman’s best 100 companies to work for in Nigeria 2017 and continues to be considered the number one indigenous make up brand in Africa .


She has received several national and international Awards for her contribution to the industry and active role in Entrepreneurship and Empowerment; the most recent being the Most Outstanding Business Woman of the Year 2018 by the African Economy Builders Awards. Also in 2018, Tara received the African Makeup Icon by Ghana Makeup Awards as well as the Leadership Award for Entrepreneurship by Harvard Business School Association of Nigeria.

She is a member of the France/Nigeria Investment club which was incorporated in 2018 by the French President Emmanuel Macron
She serves on several boards which includes Bridge International Academies and So Fresh Neighborhood, she is also an associate member of Women in Management and Business (WIMBIZ).

Tara of House of Tara @taradurotoye is an African queen we appreciate.

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