Ever since Instagram was launched, the social media platform has gained a strong reputation among users each day.
Over the years, the app has transformed and introduced a whole lot of new features. These features come with immediate tutorials from the app to users in order to make it easier to use. Another incredible addition that the app had was the ability for brands to create shopping tags that make it easier for followers to click and find out more about the products and even more.
Furthermore, the immediate impact has been felt by users all over the world, hence, the social media app has introduced a new dimension to shopping. This will enable you to shop your favourite brands directly from the app in real life. Through its fashion editor, Eva Chen, the brand has launched a pop-up shop at Selfridges London in collaboration with brands such as The Frankie Shop, Kim Shui, Ammé London, and Tandem Skincare.
Eva Chen explained the reason why the app launched the pop-up shop, she said; “Brands have been a key part of the Instagram community since our launch – Instagram has always been a place to discover and be inspired by businesses of all sizes. Today, 90% of people follow a brand or business. The Instagram Edit at Selfridges London brings to life some of these beloved brands that were built on Instagram in an iconic setting just in time for Christmas.”
Therefore, the pop-up shop opens at Selfridges London From December 5th to December 15th, 2019, right on time to shop all your festive favourite brands.
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