Iroko, Africa’s leading digital entertainment company, are announcing today that they are starting a Multi-Platform Network to give rising African content creators a platform to enable them to monetize, produce and distribute their original content.
The company will provide content creators with programming, branded sponsorship campaigns to connect brands with powerful influencers across all entertainment industries, content production and promotion, global content distribution and existing media channel management.
Iroko has deals with many popular platforms such as iTunes, Google Play, YouTube – Iroko is YouTube’s largest partner in Sub Saharan Africa with 1.9m subscribers – , Spotify, Vimeo, Vevo, Pandora, Dailymotion, Deezer, Eskimi and Vodacom.
Oluchi Enuha, General Manager of IrokoX says: “Africans are consuming more digital content, predominantly via mobile, than ever before, yet here has been little to no interest in developing niche un-formulaic content from the African market for a global audience. IrokoX is marrying awesome content with professional production techniques, to build out an African MPN that can stand side-to-side with those in the West. We believe that the next Pewdiepie can be from Africa and we are using our resources and networks to make that a reality”.
IrokoX will operate from its offices in Lagos, London and New York. Applications are now currently welcome, African internet stars of the future can send their social media handle or link to their YouTube page to [email protected]
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AUTHOR: Dadawele Mniki (Online Writer)