It is finally here the Mercedes-Benz Fashion Week Joburg (MBFWJ17). The African Fashion International (AFI), recently released the designer schedule for its world-class event that awards so many designers international market exposure. The AFI is the owner and operator of the MBFWJ. The theme for this year is #RootedinStyle with a goal of encouraging young designers to fuse their creativity with their African individuality.
Tickets are now on sale at www.africanfashioninternational.com starting at R150 to R300 per show. This year’s venue is the Mall of Africa and of course that excludes David Tlale’s venue, who always excites by disclosing a unique venue. The Mall of Africa could not be any more opportune for such an event. In their communication earlier this month AFI highlighted that the theme will be driven by Experience AFI lounge. The tickets for Experience AFI are also on sale for R150.
The event will also include a master class for those who are interested in the business of industry. The class, Africa Trending Masterclass, will take place on the 19th August 2017 starting at 11h00 and will be driven by Nicola Cooper an Dave Nameth who are well experienced in the industry.
The AFI Founder and CEO, Dr Precious Moloi, had some words to share about the philosophy of the event and this year’s activities,
“Fashion Week is primarily about promoting designers to consumers, buyers and media. The goal is to attract sales
for designers and engagement for sponsors….The Africa Trending Masterclass will help share some leading insights on global fashion trends, while engaging influencers in rich discussions about how to elevate and promote African fashion.”
African Fashion International (AFI) was established to market African talents and ignite local and international attention towards the African fashion industry. The company led the way by introducing desperately needed international platforms to showcase authentic African brands; through its Fashion Week platforms in Joburg and Cape Town.
Within its development strategy, AFI’s Fastrack™ initiative identifies and invests in the best of the continent’s young designers, by providing them with direct access to: mentorships, media exposure and business acumen, through yearlong programmes that prepare them in navigating the fashion landscape. In addition to this development platform, AFI’s Young Designer of the Year competition annually rewards outstanding new talent, with the annual winners and runners-up going on to run their own fashion businesses. Over the past six years, AFI’s Fastrack™ incubator programme has so far assisted in developing the careers of 75 new talents.
Credits: The above images supplied by AFI include designers Trebene, Vernac, Black Trash, Stephanie Morland and Shana Morland