Beyoncé and Adidas partnership which gave birth to the IVY Park collection is scheduled for release on Saturday, January 18th, 2020.
Ahead of the release day, the two brands have so far shared a few snippets of the entire collection. Beyoncé added a bit of change to some of the Adidas’s old models to arrive at the collection. Hence, working on establishing and making it the collection of choice for sneaker and jewellery lovers.
As part of the teases to whet the appetite of shoppers, the pop megastar shared on her Instagram page a variety of wardrobes that contains the collection. fashionable Items like short-sleeve hoodies, track pants, jointly branded jerseys and more can be found in the wardrobes.
Celebrities such as Yara Shahidi has received the special Wardrop from Beyoncé as a gift. Moreover, there are still a few days left before the official release of the collection, it wouldn’t be a surprise if more celebrities get the special gift from the queen of pop.
Watch the unboxing videos below:
Beyoncé has led the global campaign for the collection by featuring in almost all the photoshoot and even in the video alongside other models released on her Youtube channel except the unboxing videos.
Watch the official campaign video below:
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