Starting from Africa, Juvia’s Place constantly served the industry with African-inspired eyeshadow palette. The cosmetic brand was founded by Nigerian beautician, Chichi Eburu, it has since gained momentum as a black-owned beauty company rocking winning shoulders with top brands in the world.
To launch its new Afrique Collection made up of 12 different colours and wearable eyeshadows named Afrique Eyeshadow Palette, the brand teamed up with Ulta Beauty to start marketing of the collection and previous ones at Ulta’s online space from July 22, 2018, and then the main store from September 2018.
The Afrique collection is christened after countries and unique names across the continent sticking to it theme as a black originated brand taking over the world with a firm hold on its root.
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