Chichia is an International African brand that modernises and transforms traditional East African textiles into stylish, contemporary and considered fashionable attire. The London-based Tanzanian label Chichia owned by Christine Mhando, presents Spring/Summer 2015 collection tagged ‘Hadithi Hadithi’. Meaning ‘Story Story’ in designer’s native language Swahili. The collection takes us back to our favourite pastime as children stories, which is the inspiration behind the unique designs. The designer didn’t stop there but also grabbed inspiration from traditional Tingatinga paintings from Tanzania and sayings found on traditional khanga fabrics, this collection aims to interject a sense of humour into summer wardrobes.
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