When it comes to makeup and beauty, quality makes all the difference.
Let’s also throw in affordability too. The usual case scenario are the brands that assure us of quality but are expensive and the ones that are affordable but take a back seat on quality.
No more worries, we come bearing good news! We found a beauty and cosmetics brand that are keen on three principles; Quality, Luxury for less, and Affordable beauty.
Aronsè Cosmetics is a makeup and beauty brand targeted at ethnic millennials who are beauty, fashion and lifestyle enthusiasts.
The brand offers affordable luxury makeup, that specifically caters to Black, Asian and Olive skin tones. It was founded as a result of realizing there were few to no, affordable luxury makeup brands, that catered to the above demographic, and even fewer beauty brands physically in Africa catering to the African market.
Although the brand is London based and ships internally, mostly in Europe, the States and parts of Africa, plans are underway to have a physical presence in Africa, beginning with East Africa and West Africa.
Amongst the many reasons to get to know Aronsè Cosmetics, is the brand’s values and passion. While other businesses are sometimes just in the industry to make money, Aronsè Cosmetics really cares about delivering premium beauty to ethnic women everywhere.
We had the opportunity to speak with the founder Sharon and ask a few important questions;
GA: Tell us about Sharon and the journey to building Aronsè Cosmetics
I live in London and run Aronsè Cosmetics alongside my full time role as a regulatory consultant for a top tier US investment bank. I love traveling, lifestyle, beauty and fashion. I’m also a Christian philanthropist.
I had the idea to build a makeup and beauty brand when I travelled to Kampala Uganda in 2012. I was amazed and disappointed that there was very little to no makeup or skincare products being offered to African women that catered to their diverse beautiful skin tones.
At the time I was at law school and couldn’t act on my dreams, this was also before social media and I struggled to see how I could market the brand without huge financial investments.
A few years later, I had finished law school and was working full time. I started doing research on manufactures and how to launch this brand. Initially it was supposed to be for Ugandan women, however, I realized a worldwide gap in the market, with very little makeup brands specifically catering to the unique needs of ethnic women, especially ethnic millennials.
I found the ones catering to this segment not exciting, with dull packaging, poor quality or with good quality and high prices.
I wanted to address the above and decided to create a brand that focuses on ethnic millennials, offering affordable excellent quality products, centered not just on makeup and beauty, but with lifestyle and fashion aesthetics. That’s how Aronsè Cosmetics was birthed.
GA: What is your favorite quote as a business owner?
‘Fail fast’ this means if you have an idea go for it quickly and see if it will work out, if it fails, either pivot to something else or move on. That way you’re not wasting time thinking would it work or not, and dreaming rather than doing.
GA: What is your best selling product?
Our customers love the creamy/pigmented lip colour, the current favorites are the nude colours, ‘St Tropez’ which compliments deep skin tones and is a brown nude, ‘LA’ and Fiji which are more pink nudes.
Customers typically combine these colours together, using the brown nude as a liner and the pink nudes as the main, or each colour individually.
Our colours can also be combined to give different overall shades. All three of these products are currently sold out and restocking in March 2020.
Creativity, luxury, and quality are all words associated with Aronsè and its cosmetics range. If you haven’t tried any of the brand’s products, be sure to do so immediately. The Lips Matte is a fantastic place to start.
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