Sportswear brand, Nike is using its current campaign to draw attention to inclusivity by using women from different background.
The campaign shoot for the collection called the Victory Swim brings diversity and inclusion from all angles featured on four pieces, covering Swim Hijab, Tunic Top and Swim Legging for women.
Saudi Arabian first female technical diver, Nouf Alosaimi shared her opinion on the new collection, she said; “Most of the girls I meet are reluctant to swim or scuba dive because of their modesty preferences and they find it difficult finding the right modest solution. Now I can invite more girls into diving and swimming and they can enjoy the sport without concerns.”
Victory Swim Collection pieces made with lightweight, breathable and quick-drying warp-knit fabric which will benefit athletes who want sun protection.
“The more we listened, the more possibility we saw to serve female athletes in new dimensions, as we continue broadening our vision for innovation, we’re excited to inspire more women to see themselves in sport by thinking creatively and designing inclusively. To us, the Nike Victory Swim Collection shows the power of innovation to invite all women to discover the joy of the sport,” Nike Creative Director, Martha Moore said.
Watch Victory Swim campaign by Nike below:
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