Off-White ascends the World’s Hottest fashion brand list and reclaimed the top spot after losing it to Gucci in the second quarter.
Lyst’s quarterly submission of the popular brands in the world examines the online shopping trends of over nine million shoppers through the period, taking a look at the browsing and buying of products from about 12,000 designers and e-stores.
Off-White, owned by Ghanaian designer Virgil Abloh attracts many lovers in the fashion world for its unique blend of high-fashion and street designs, hence placing it among the best in the world. The new report from Lyst sees the brand occupying the number one spot followed by Balenciaga in second place and Gucci in the third spot, before Versace – where Virgil Abloh operates as the menswear artistic director, and Prada.
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