ORS, the Original Root Stimulator, is the bathroom cabinet staple for our hair we know and love but now it’s revamped with new formulations to keep your tresses looking and feeling great.
ORS has been around since I can remember and it’s been my go-to whether my hair has been relaxed and natural. I still use the products today and even on my daughter’s hair – a little mist of sheen spray before we head out the door always keeps her hair looking fresh! But now ORS has revamped its mainstay products with brand new ingredients and new formulas making they’re tried and trusted hair saviours even better.
The brand first introduced its new look and product improvements with its popular Edge Control™ Hair Gel and Nourishing Sheen Spray™. The full range of refreshed Olive Oil maintenance and styling products can now be found on shelves at retailers nationwide available at Boots, Superdrug, ASDA, Tesco, Amazon and Sally Beauty. “The new Olive Oil range has refreshed packaging complete with a metallic gloss,” says Acacia George, of ACMG Consultancy, who is an ORS Brand Consultant. “Each product focuses on ingredients that have been added to the formulation. The entire new Olive Oil range is now fully compliant.”
And it’s not just the new look packaging that has got everyone talking – the newly added ingredients, each one unique to each product, are part and parcel of the new winning combinations. The new ingredients include well-known favourites such as Omega 6 & 9-rich Castor Oil, which is infused into Olive Oil hair dress products for strengthening, and Coconut Oil, a hair-penetrating oil rich in vitamin E and essential fatty acids that is now infused into several Olive Oil styling products for restorative shine. Olive Oil products also feature less widely known but equally nutrient-rich ingredients such as exotic Brazilian Pequi Oil, which provides emollient and antioxidant properties that benefit hair by helping to smooth, protect and seal in vital moisture – making it an exceptional ingredient to combine with Olive Oil styling for smoothing.
Other brands may have come and gone on the market but ORS still remains popular and more importantly a trusted brand.
Acacia says, “ORS Olive Oil is a staple product range that provides benefits for those with natural or relaxed hair. Now, with core additional products added to promote healthy hair, the consumer will benefit even more. ORS remain popular due to positioning yourself not only as a hair care brand that provides suitable products for a range of hair textures and types but also due to positioning yourself as a lifestyle brand that creates memorable experiences for our consumers. The Olive Oil Fortifying Crème Hair Dress is my favourite as I have very dry hair and this product is highly moisturising and maintains the moisture in my hair for a long time. I would also say the Edge Control to complete the overall look!”
Fortifying Crème Hair Dress (£5.99) is infused with Castor Oil for strengthening. This richly moisturizing crème nourishes dry, thirsty hair and scalp while helping improve scalp health and promoting healthy hair growth.
Edge Control™ Hair Gel (£3.69) is infused with Sweet Almond Oil for strengthening. It provides All-Day EXTRA HOLD for all hair types while helping strengthen and protect the hairline. Non-flaking, non-whitening, no product build-up.
Nourishing Sheen Spray™ (£2.75) provides long-lasting shine. This lightweight formula is infused with Coconut Oil to aid in restoring shine and moisture balance, and is free of fluorocarbons and drying alcohols.
For more hair care news, product information and tips, please visit orshaircare.eu or connect with us on social media at @orshaircareeurope on Instagram. Use the hashtag #ThePowerOf More and post your fave ORS products.
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