With the eco-beauty landscape changing by the minute, hair care brands are having to rethink, revise and reinvent their products with the environment and sustainability in mind. Accustomed as we are to using skincare packed with natural ingredients, many consumers are looking for hair care products that are natural, cruelty-free and safe to use, especially on children.

The chemicals used in your hair don’t just stay on your head, they go down the drain and into the environment. When washed away, the ingredients in non-organic hair products such as shampoos and conditioners can have a negative impact on the environment. These chemicals often end up in waterways and even poison aquatic life.

Since they are largely biodegradable and all-natural, organic hair products are much better for the environment and lead to less pollution when they are used or disposed of. In relation to our overall health, hair products go directly on the scalp and are then absorbed into the hair shaft.  The main purposes are to strengthen hair and promote growth. Thus, it is quite essential to use products made with natural cruelty-free ingredients as these can get absorbed into our body.

Thankfully, eco-friendly brands such as Earth Elixir Haircare are playing active roles in setting a new standard for clean, healthy and sustainable hair care products. Earth Elixir Haircare is an ayurvedic, natural, vegan haircare brand. All of their products are plant-based, using the best of what mother nature has to offer.

During our chat with the founder Tayshan Languedoc-Butt, she shared the inspiring story that led to the birth of Earth Elixir Haircare:

“2017 was the year psoriasis in my scalp flared up really badly”, she told us. “I used to scratch it in my sleep to the point it got infected and was seeping and bleeding. Therefore, I started doing certain hairstyles to try and cover up the bad patches but that resulted in me getting traction alopecia and having bald patches covering my hair. My hair was already in bad condition due to chemical and heat damage as well as using hair products full of ingredients that aren’t suitable.

After going to the doctors on countless occasions, and given various steroid creams, shampoos, being told to wash my hair thrice a day and being told my hair wouldn’t grow back, I gave up! They had no understanding of Afro hair and weren’t listening to me when I was saying that I couldn’t use certain products in my hair as it would dry it out. This was the beginning of what has now become Earth Elixir Haircare.”

 

Inspired by her experiences and the need for completely natural products that she struggled to find, Tayshan decided to create her own products, and having just completed her degree in Forensic Science where she thoroughly studied hair, she had all the skills and knowledge of Ayurveda she needed to get started.

Shortly after, she found out she was pregnant with her second child – a girl – and wanted to have products she was comfortable using on her hair and scalp.

I really wanted her to grow up enjoying her hair, embracing its natural texture, knowing how to look after it, and having products she could trust.”

But with so few products available that cater to the needs of black girls and women, Tayshan decided to take matters into her own hands and set to work creating her own product range.

Today, Earth Elixir Haircare boasts an expansive product range with an array of concoctions to hydrate, nourish and revive your hair like never before!

Here are a few of our favourites!

Ayurvedic Exfoliating Scalp Scrub: A blend of Himalayan pink salt, brown sugar, apple cider vinegar, along with a mix of Ayurvedic herbs, including lemongrass and liquorice root. All the ingredients work together to help exfoliate, cleanse your scalp and encourage hair growth.

Ayurvedic Shea, Mango & Chebe Whip: This whipped blend of body butters is made using a blend of both Nigerian and Ghanaian shea butter which penetrates and nourishes the hair shaft to promote healthier, longer hair.

Ayurvedic Leave-In Hair Tea Set: This set comes as a trio of tea bags with different nourishing properties, each containing a blend of Ayurvedic herbs, specifically chosen to promote growth, repair or strengthening.

Ayurvedic Hair Growth Oil: This signature product is a blend of five natural oils in which their Ayurvedic herb mix has been soaked for a minimum of 2 weeks, a process which ensures that the oil can infuse and can be enriched with the benefits from each herb.

So if you’re looking for an eco-friendly hair care brand made with you and your wellbeing in mind, Earth Elixir Haircare is definitely the way to go. Their products help to ease scalp conditions and improve your hair health, whether you have natural hair or not.

Shop their products now at www.earthelixirhaircare.com and stay up to date with all the activities of the brand by following them on Instagram @earth_elixir.haircare

 

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