The business side of the creative industry has been on the low for some time now in Africa, most of the musicians complain of getting nothing in return for their hard works.

Nigerian musician, D’banj has been taken a critical look at that angle of the industry, constantly advocating for entertainers to get the right offer during negotiations.

After launching his company, The C.R.E.A.M (Creative, Reality, Entertainment, Arts and Music) Platform, mainly taking care of the entertainment industry and how to nurture new talents for the market. A subsidiary of the company, C.R.E.AM Sports has gone into partnership with Dugout, a sporting company providing the best behind the scenes footage of the big clubs in Europe.

See photos of the signing moment below:

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