Prada just introduced a new innovative way of adding style to your bunch of fresh blooms, instead of wrapping them in brown papers.
A different angle of fashion advertising has been adopted by the fashion powerhouse, the Prada Resort 2020 won’t only be viewed through the screen or seen at shops, but it has been integrated into every day, the shoot featured models such as Freja Beha Erichsen, Lexi Boling and Qun Ye carrying their own blooms.
This is the simplest way the brand has brilliantly done that, it has teamed up with selected florists from all over the globe for a specials wrappers that contain images of the resort.
Working with two photographers from New York – Drew Vickers and Japan – Keizo Kitajima, who well-recognized for his beautiful and dynamic street photography. This marks a new step and angle to fashion, and florists in London, Milan, New York, Paris, Shanghai, Tokyo and Moscow, including Petals at Bibendum, Nikki Tibbles Wild at Heart, Kensington Flower Corner, others have worked with Prada in making the campaign special.
Prada carried out an activation of the campaign, with a live interactive session on its website and social media platforms on Thursday, November 14, 2019, allowing fashion lovers and followers to share their Prada-wrapped blooms.