Natural, African beauty brand, R&R Luxury, officially marked its 10-year anniversary last week celebrating a decade of growth, evolution and extraordinary accomplishments.
R&R Luxury was founded in 2010 by entrepreneur, Valerie Obaze, just after the birth of her daughter, to fulfil a mother’s need to give her newborn child the best natural ingredients for her skin. Fast forward to today and R&R currently retails over 20 products in seven different regions, with two standalone stores in Accra and Lagos alongside two factories in Ghana, with anew processing plant underway, securing the brand’s supply chain whilst creating employment and support to thousands of rural women in the rural North of Ghana.
To highlight the brand’s journey over the past decade, R&R Luxury worked with a team of young African creatives to produce the Chapter 10 documentary. This short docu-film highlights the inspiration behind R&R Luxury, the power of Africa’s natural ingredients, the brand’s social impact and finally, how it is moving towards a more sustainable future
in this next chapter.
According to Valerie Obaze, founder/ CEO, R&R Luxury;
“As we celebrate the tenth anniversary of R&R Luxury it was important for me to tell our story; why we began and where we are heading. I am so humbled to have worked with some of Africa’s finest creatives on this short documentary and am extremely
excited to share it with you all.
“This new Chapter is all about sustainability for R&R, starting from our localised supply chain, to our ingredients and packaging which are constantly evolving to be more friendly to our environment. I am looking forward to what the next decade has to bring and vow to continue to share Africa’s abundant natural gifts with the rest of the world.”
To celebrate the brand’s 10th anniversary, R&R Luxury are not only commemorating accomplishments so far but looking ahead to what can be achieved in the next decade – Chapter 10: The Sustainable Era.
Although R&R Luxury is already a model of sustainability in many ways, Valerie and the brand are committed to exploring how they can develop their key sustainability practices even further. R&R Luxury pledge to continue their sustainability journey through the following objectives:
- Supply chain: R&R Luxury will strive to keep its supply chain as local as possible to maintain wealth within local communities and decrease their carbon footprint.
- Packaging: R&R Luxury will take steps to eliminate single-use plastics in their packaging, replacing it with paper, cardboard and tin instead.
- Female empowerment: R&R Luxury will expand the operations of their NGO, The Women of The Savannah Development Project to empower their women producers. This includes providing them with a processing centre, purchasing the finished product at a rate above market value, as well as implementing a training program and introducing them to the processing of other nuts and oils to keep give them employment outside of the shea season.
- Parkland development: R&R Luxury are committed to preserving the environment from which they receive their precious ingredients. R&R Luxury planted their first Shea tree in the north of Ghana to celebrate Chapter 10 and have pledged to plant another 100 over the next few years.
Join R&R Luxury in celebrating ten incredible years and get to know more about the brand’s exciting new chapter by watching the full documentary. Watch below