At the 2015 Billboard Awards yesterday, Oliver Rousteing, with Kendall Jenner and Jourdan Dunn, announced that Balmain will be collaborating with H&M for the next high-fashion brand collection ever witnessed, in November.
Rousteing told Style.com:
“H&M approached the house. But it’s always been a dream to do it. When you do a collaboration with H&M, it’s a big step in the fashion industry. It’s a big achievement, professionally and also personally. Professionally, you build a world and they want to be part of it. They want to be part of the Balmain army, which is amazing. Personally, it’s an amazing challenge as a designer to make a collection for the street market and for the entire world. When you work for a superluxury brand, you don’t have so many stores, your vision isn’t the entire world. With H&M, you know you’re part of the world, you touch all the continents. I’ve always been loud about being about diversity and the world. So it’s perfect.”
With the two top model beauties Jourdan Dunn and Kendall Jenner in a sample of what to come, our expectations are high for the brand. Clever promo strategy.
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