We have spoken about Africans supporting each other in the field of business and any other sector for a unified development. The time to put that objective into action is now, and the most attention must be paid to the Africans living outside the continent.
Research reports by Nielsen revealed that African-Americans make up 14% of the population they are responsible for over $1.2 trillion in purchases annually. Whilst this report uses data from the US, there is something to be said about the growing economic power of Black Brits.
This and many other stats have propelled three African female entrepreneurs – Alysia Sealy, Linda Nantege and Zara Hakala-Murdoch to launch an initiative called ‘Sow Full’ to create a platform that enables black businesses to promote their products and services to a wider audience. London is home to over 1.2m Black Londoners from the African and Caribbean diaspora. With the continued growth of entrepreneurship in the black community, Sow-full aims to highlight the importance of supporting black businesses as they play a vital role in the community’s sustainability.
The Sow-full pop-up event, which takes place on June 3, 2018, will raise awareness of wide variety products and services that are available within the black community. It will be a day of socialising and shopping in a fun and vibrant atmosphere. Sow-full aims to provide black businesses and entrepreneurs with a platform of inspiration and will provide the new generation of black entrepreneurs with the relevant information and resources to build and maintain successful businesses.