FASHPA has launched its new campaign for July, #whoismel, celebrating the launch of the new diffusion line and authenticity through individual style.
Mel (an acronym for Making Everyone Luxury) is the completely new high street line by the Fashpa design team. Mel is a fun, girly wearable collection that also captures the chic minimalist energy of Fashpa targeted at a style conscious customer, who is strong, fierce, soft, feminine, and embraces her inner beauty. The debut collection consists of a range of Ready to Wear fashion staples with the signature Fashpa focus on Fit, Fabric and Finish.
The campaign presents us with different personalities with a shared value: they all have their own individual style. The cast is made up of three fashion bloggers or MEL girls and is shot in everyday situations in Lagos.
The first person in the campaign is Deto Tejuoso, also known as DetoBlack , a 22 year old model and influencer who isn’t afraid to take risks and whose style may be considered diverse and different .
Next up is Make-up artist and fashion/beauty blogger Dodos Uvieghara , a successful makeup artist. Dodos is a major influencer whose style can be considered minimalistic and fun, who makes sure to always go for staples that can work with many looks . Finally it ends with Toyin Jolapamo who has managed to combine her day job in corporate communications and her fashion blog thesohosister.
Videographer: Fashpa Style Lab |@fashpa
Influencers/Styling : Deto Tejuoso |@detoblack
Dodos Uvieghara |@iamdodos_style
Toyin Jolapamo | @thesohosister
Creative Direction: Fashpa Style Lab | @fashpa
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